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Electronic heating Netizens reported (Text/Wu Zipeng) During this year’s “May 20” period, there was a famous joke on the Internet. A female netizen asked: How to prove that my boyfriend loves me? The moderator with the most likes responded: Give him the purchasing link for the Dyson hair dryer Ethiopia Sugar. In addition, on a well-known international shopping platform, an author distributed to friends a title titled “Hardcore Science Popularization!” ! Why give a Dyson as a gift? 》 article, a large number of netizens commented in the comments: Maybe they have been planted for a long time.
As the focus of discussion among major netizens, the current price of Dyson hair dryers is as high as 3,190 yuan, and the price is so high that it has been questioned as charging an “IQ tax.”
Profitable black industry
In fact, it is not just hair dryers. Dyson brand vacuum cleaners, hair stylers, fans and lights are all expensive. Such high prices give Dyson an extraordinary Money-making ability, the company’s boss reported 138 in January 2019With a net worth of US$12 billion (about 12Ethiopia-sugar.com/”>Ethiopians Escort2.3 billion), he became the richest man in the UK and was also known as the world’s richest man at that time. The richest discoverer in the world.
Customs statistics in 2020 show that my country imported 1.43 million Dyson hair dryers in 2020, with an average selling price of 2,990 yuan and overall sales of 4.27 billion.
The high selling price and the large number of consumers who adhere to the Dyson brand have also allowed criminals to find “business Ethiopians EscortMachine”.
In March 2021 alone, there were two criminal cases of counterfeit Dyson hair dryers across the country that attracted tracking attention. The amount involved in the two cases was calculated to ET Escorts reached 100 million yuan.
In early March 2021, Ms. Cai from Yixing, Jiangsu Province purchased a Dyson hair dryer that had a “big discount” through an e-commerce platform. The original price of the hair dryer was more than 3,000 yuan, but Ms. Cai spent 1,700 yuan on it. arrive. However, Ms. Cai’s joy of “getting a big deal” didn’t last long. Shortly after acquiring it, the hair dryer had a switch failure problem. Ms. Cai later chose to call the police. It was determined that this hair dryer was indeed a fake “Wei Dai” hair dryer. Sen” hair dryer.
Also in Ethiopians Sugardaddy In March, Ms. Wang from Yancheng, Jiangsu Province only spent 460 yuan to buy the long-admired sugardaddy. If the “Dyson” hair dryer is calculated according to the price of the genuine product, then Ms. Wang can buy it at almost 15% off. However, under the law that cheap products are not good, Ms. Wang’s hair dryer performed even more outrageously. ET Escorts actually had a fever and smoke. question, it was eventually determined to be a fake by the police.
In the “Ms. Cai case”, the Yixing police eventually eliminated the Ethiopians Sugardaddy group headed by Kong. A 22-member criminal gang that manufactures and sells counterfeit goods. The members of this gang are distributed across three provinces (cities) and six places including Guangdong and Shanghai. In the end, the police destroyed 2 counterfeiting dens and 4 counterfeit selling dens, and detained Ethiopia Sugar Daddy counterfeited more than 7,000 Dyson brand hair dryers and other products, and the total amount involved was as high as 80 million yuan.
In the “Ms. Wang Ethiopians Sugardaddy case”, the police identified a Ethiopians Escort A criminal gang that manufactures and sells counterfeit Dyson products across Guangdong and Hunan provinces. The gang is mainly concentrated in Guangzhou, Dongguan, and Huizhou in Guangdong Province. There are 6 dens in total. When the police closed the net, more than 5,000 counterfeit “Ethiopians Escortsen” hair dryers were seized at the scene alone, as well as tens of thousands more. The total amount involved in the case exceeded 2000ET Escorts yuan.
The total amount involved in the two cases exceeded 100 million.
Counterfeit or counterfeit
In the above two cases, we saw the different committing methods of criminal gangs. In the “Ms. Cai case”, the criminal team’s method was simple and crude, which was to purchase parts through the Internet, then process and assemble them. The cost of a single hair dryer was about 300 yuan. However, the team established a distribution channel, so in order to make money, the channel dealers finally listed the price between 170Ethiopia Sugar0-2,000 yuan. .
In the “Ms. Wang Case”, the criminal team’s division of labor was extremely sophisticated. On the day of the arrest, there were more than 70 people working on the assembly line, and they were equipped with special logo “silk screen” workers, and the team size reached 20 People get a monthly salary of about 8,000 yuan, which is among the highest salaries in the manufacturing process. What is even more shocking is that the group actually created a special after-sales service system, hiring people specifically to recycle counterfeit Dyson hair dryers that need repair, and then deliver them to designated addresses for repair by express delivery, forming a fake after-sales service system. chain.
Industry analysts said, “The Dyson hair dryer is a super internet celebrity product in recent years and is widely popular in the consumer market, gift market and hair-shaving tool market. It can be seen from the mouths of officials and consumers You may know that genuine Dyson hair dryers have many advantages. For example, Dyson hair dryers are designed with anti-flying nozzles to protect hair and scalp. They have intelligent temperature control technology. The hair dryers measure the air temperature 40 times per second and adjust the heat. , thereby preventing overheating damageHair quality, etc., these are all points that consumers are willing to pay for. ”
“So, what’s wrong with the Dyson hair dryer? The price is as high as 3190 yuan, which is expensive! Let’s take a look at the actual cost. A small high-speed motor, a control panel, battery, casing and other accessories cost about two to three hundred yuan, which is already a good quality. So, on this basis, even if it sells for 500 yuan, it is a rare profit-making product in the industry, and the shipment volume is very large. This will lead to Ethiopians Escort two ‘business models’ – cottages and fakes, both of which can earn considerable profits . “An analyst in the industry said.
In his analysis, counterfeit manufacturers mainly imitate the shape of the hairdryer of Dyson hair dryers and the patented designs of other peripheral accessories. But there is a very important point here. These companies will not fraudulently use Dyson’s trademarks. This part is generally a civil dispute and will not be involved by industrial and commercial law and public security. If Dyson notices such a situation, it needs to submit evidence to the court to defend its rights. href=”https://ethiopia-sugar.com/”>Ethiopians SugardaddyCustoms department reported
In 2013, Dyson reported Weihai Haixin’s entry and exit to Qingdao Customs Ethiopia Sugar Unlimited’s export of Ethiopia Sugardaddy infringes Dyson’s patent rights Bladeless fans, Weihai Customs finally seized 504 bladeless fans through container surveillance, all of which were infringing. This case was included in the 2014 China Intellectual Property Customs Protection Typical Cases.
Counterfeit manufacturers not only want to make their products look similar, but their most important thing is the logo, which is why in the “Ms. Wang Case”. Among them, criminal gangs “treat” and protect “silk screen” workers like this. These “silk screen” workers are the key to counterfeiting Dyson products, and once a Dyson-style hair dryer is stamped with the Dyson logo, it is definitely illegal. It’s illegal. These merchants often sell fake products under the guise of “European products” and “discounts”, and usually use pictures of real Dysons ET Escorts
Industry insiders revealed that in the field of consumer electronics, 99% of products choose to follow.That is simulation, which will save a lot of R&D expenditures. But when a large number of manufacturers flooded into the market, many imitation companies were eliminated due to brand value issues. Therefore, a small number of people chose to take the risk – pretending.
He said that the first choice for counterfeit electronic products is high-premium brands such as Dyson and Apple. Therefore, when a brand has a certain market share and continues to maintain a high price like Dyson, a large number of counterfeit merchants will inevitably breed behind the brand and “eat meat and drink soup” along with the genuine products. .
There is an investigation commissioned by Canon. The results show that many consumers in the United States accidentally buy counterfeit consumer electronics products, and the probability is as high as 20%. In these accidental purchases, More than half of the consumers of counterfeit products believe that they can identify counterfeit electronic products.
Counterfeit products usually come with the guise of being sold through channels and at low discounts, and there is a high probability that there will be no market for them if they are sold at the original price. Therefore, don’t be greedy for small gains and suffer big losses.
How does a high-speed hair dryer bypass Dyson and innovate?
Whether it is a cottage or counterfeiting, it is a commercial activity that violates laws and regulations and will eventually suffer the consequences. Although simulation is a safe method, it will always be a follower. Simulation cannot become the next Dyson, nor can it become the next Apple. Strive for R&D, strive for innovation, and surpass the industrial giants in core performance is the right way.
For example, in the field of hair dryers, is Dyson really invincible? Can other manufacturers bypass Dyson and innovate? Reality proves otherwise.
I would like to share with my friends the cooperation cases of Huaqiu Electronics, Chiqi Motor and Ethiopia Sugar Daddy for the purpose It reaches or even exceeds Dyson in terms of hair dryer performance, and the price is a quarter of Dyson.
Guangdong Huanengda is the owner of the well-known trademark “Kangfu” in Guangdong. Kangfu is a small household appliance brand that has been popular for nearly 30 years and is also a well-known national hair dryer brand. With the joint efforts of the three companies, after nearly a year, 20Ethiopians Escort20 Q4 Kangfu’s new digital variable frequency high-speed hair dryer has finally been completed mass production.
From the appearance, although the KF-K9 is still a traditional gun style, we can’t see the shadow of many domestic celebrity hair dryers plagiarizing Dyson at all.
The picture below is a comparison of the functions of KF-K9 and Dyson hair dryers:
It can be seen that KF-K9 has better performance in motor performance, noise control and air blockage protection. Among them, intelligent temperature control , KF-K9 can do 50 times per second, which exceeds the 40 times per second of Dyson’s best hair dryer at this stage; and KF-K9 has back-blowing and anti-dust blocking performance, which can maintain the excellent performance of the hair dryer for a long time. The air volume may be reduced, the temperature may be too high, or the motor may be burned out.
The author specifically checked the price of the KF-K9 hair dryer, and the price of 699 yuan has fulfilled its current promise.
p> Although the practitioner who communicated with the author said that 99% of consumer electronics players are imitating, this data may be slightly exaggerated. However, it is indeed the majority of people who insist on independent innovation and benchmark against industry leaders. The journey is full of dangers. But the scenery on the other side tells you that it is all worth it.
Note: This article was originally written by an electronic enthusiast. Please indicate the source below if you want to join the group. , please add WeChat elecfans999, and if you want to submit news and interviews, please send an email to huangjingjing@elecfans.com
Editor: jq
Original title: “Dyson Fraud Case” Thoughts: Domestic. Is it true that hair dryers cannot bypass Dyson for innovation?
Article source: [Microelectronics signal: elecfans, WeChat official account: Electronic Fans Network] Please add follow-up comments and publish the article! Indicate the source.
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